ZenithOptimedia, Group M Forecast Online Ad Spending Up in 2009
TweetZenithOptimedia predicts online advertising will be up 18%, Group M expects it will be up only 10%. Jack Myers is in the middle, at 13.5%, and eMarketer puts it at 8.9%. full harry potter and the...
View ArticleGoogle Revenues Expected to Grow Only 7% in 2009
TweetFrom Fred Wilson: “I read an analyst report on the flight out tonight that suggests the near term price target for $goog is $350, down from $450 because google’s revenues next year are likely to...
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Making $100,000 From Your Blog
TweetAt Justinsomnia my colleague Justin Watt does the math on the number of monthly pageviews one needs to make $100k in annual ad-sales income. The basic math works out to this: You need a million...
View ArticleLow-Cost, Highly Targeted Display Ads Will Beat Paid Search?
TweetThat’s what Fred Wilson predicts. the film drive angry 3d
View ArticleIAB's March 17 Seminar: Marketing with Social Media and Networks
TweetMy colleague Pete Spande will be leading the next class in the IAB Certificate in Interactive Advertising Kung fu rip Redacted full pirates of the caribbean: on stranger tides dvds program:...
View ArticleMedia Companies' Fear of Innovation
TweetFrom : “Media organizations haven’t adapted. They’re structured in much the same way as they were before the Internet. They bought this fallacy that it would be an additional distribution channel....
View ArticleMadison Ave Blues: The Year That Media Died
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View ArticleMedia's Always Been Social, Now It's Just...
Tweet“Media hasn’t become social. It always was. I talked about the latest Dukes of Hazzard episode with anyone who would listen in 1980…. The difference now is that media is social with SCALE.” hi-def...
View ArticleDigital Ad Spend Will Hit $77 Billion By 2016
TweetAccording to Forrester Research: “By 2016, advertisers will spend $77 billion on interactive marketing — or as much as they do on TV today.” Interactive marketing includes paid search, online...
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Kantar Media Report on US Ad Spending, First Half 2011
Tweet Kantar Media’s report on US ad spending for the first half of 2011 (full infographic) shows the Q2 year-over-year investment up 2.8% over 2010, slower growth than in Q1, which was up 4.4% over...
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